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Publisher also shall have complete latitude with respect to positioning all advertisements inside the Newspapers; offered, on the other hand, that Publisher will use its reasonable efforts to accommodate Advertiser's positioning requests.
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Alternatively, in instances where Advertiser is spending on a fixed price basis or has paid out in advance, and if no this kind of substitute time period is suitable to Advertiser in Advertiser’s very good faith small business judgment, Publisher shall give a "make superior" in the shape of a discount in the quantity of charges on account of Publisher (or credit rating of expenses by now paid out) equivalent for the proportionate amount of cash assigned towards the interrupted or omitted Advertisement(s). Such substitution in period of time or placement or reduction in service fees shall be Advertiser's sole and unique solution for virtually any failure to Screen Adverts or other advertising material and Publisher shall don't have any even further legal responsibility hereunder for this kind of failure.
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